eBay About Me Page

Nike, Inc.

Nike, Inc., located in Beaverton, Oregon, is the world’s leading sports and fitness company.  Since 1971, Nike has used its NIKE trademarks in connection with a broad range of athletic footwear, apparel, and equipment.  Nike is a member of the eBay VeRO Plus Program and is the owner of hundreds of trademarks and patents worldwide.  We started enforcing our trademarks and patents on eBay because we received complaints from eBay users who purchased non-NIKE athletic footwear, apparel and equipment under the mistaken impression they were authentic Nike products.

As an eBay VeRO Plus Program member, Nike reviews items for sale on eBay daily.  Nike sells to authorized dealers only and does not sell seconds, damaged goods or "variants".  We take great pride in the quality and workmanship of the products we produce and the warranties provided with those products.  Authorized retailers of Nike products can be found by visiting www.nikebiz.comNike will use eBay's VeRO program to report the listing(s) of any auctions it considers infringes its rights in any territory in which product is offered for sale or delivery.  Nike cannot assist in the reinstatement of any auctions or eBay accounts which have been terminated by eBay following a legitimate request by Nike in any territory.

NIKE works to ensure that all unauthorized uses of its intellectual property are removed from eBay.  When an auction listing that improperly uses NIKE trademarks and/or patents comes to its attention, NIKE reviews the matter and takes appropriate action.  However, because of the high volume of merchandise for sale on eBay, it is difficult to identify and remove every unauthorized item.  The fact that others are selling products that infringe Nike's intellectual property rights does not give you the right to do so.  Similarly, the fact that a product is being sold on eBay is in no way a guarantee that it is a genuine, authorized NIKE product.


It is legal to re-sell a genuine Nike product that you purchased, in its original, unaltered form in the territory in which you bought it and you may use NIKE trademarks to describe such items.  However, you should be aware that selling outside the territory in which you bought the item can be risky as certain countries and territories have laws prohibiting unapproved parallel trading.  For example, items offered for sale to European countries which have not first been put on the market by Nike within the European Economic Area ("EEA") by Nike may infringe Nike's rights.  Please refer to nikeuk About Me page for further information


Further, you cannot use copyrighted photographs of NIKE products to promote the sale of the item and you cannot produce an unauthorized copy of the genuine product and offer it for sale nor customize a Nike product that modifies any of its trademarks (such as the Swoosh design).


As a seller, you have a responsibility to ensure that your actions do not violate the intellectual property rights of another.  Ignorance that it is a violation of any country's trademark, patent or copyright laws is no excuse.    


NOTE:  If your e-mail requests information that is already contained in this About Me page, you will not receive a response.  If you have other questions, please send to: brand.guard@nike.com and provide us with the eBay item number, which appears in the message sent to you from eBay.


Nike's contact information is as follows: Nike, Inc., Attn: Legal Department, One Bowerman Drive, Beaverton, OR  97005 - 1.503.671.6453

We welcome information on the sale of counterfeit Nike merchandise and keep the identity of our informants strictly confidential.

For information on authentic Nike products, please visit www.nike.com.