eBay Sellers: Why was my auction shut down?

If you are selling ink cartridges, consumables, etc. on eBay, it is your legal responsibility to ensure that your sales practices do not violate Epson’s trademark and copyright rights. Resellers of non-genuine inks & supplies often attract customers to an auction by using the trademark "Epson" but really offer products manufactured by third parties. That’s unfair competition. It is especially misleading when "Epson" is used in a context that would encourage a consumer to purchase the product without discovering that it was not genuine until the product is delivered.

Epson therefore requests eBay to shut down all auctions which do not clearly specify in the title that the ink or supplies offered are not genuine. To prevent your auction being shut down, you need to comply with all three of the following rules:

1. Always use the word “Epson” to refer to the printer (e.g. “fits Epson Stylus D88”, “for use in Epson Stylus D88”, “compatible with Epson Stylus D88”) rather than to the cartridge.

For example: Allowed: Cartridge for use in Epson Stylus D88

                    Not Allowed: Epson cartridge T0611 (compatible)

2. Always make sure the title is not misleading as to the origin of the product. The easiest way to ensure this is to use the term “non-original”, "not original Epson", "not Epson brand" or “non-genuine” (rather than using the term “compatible”) and/or indicate the brand. This is especially important if you are using more than one of the Epson codes (e.g. printer code and cartridge code).

For example: Allowed: Jettec T0611 cartridge for Epson Stylus D88 (NOT original Epson)

                    Not Allowed: T0611 cartridge for Epson Stylus D88 (compatible)

3. Only use the Epson mark when necessary. For example:

Not Allowed: Cartridge replacing Epson T0611 (non-original) for use in Epson Stylus D88

Please note that Epson will also request eBay to shut down auctions that contain representations of the quality or performance of the compatible ink or supplies unless such representations are true and can be substantiated. By requesting eBay to shut down such auctions, Epson does not waive its right to sue for damages even if shut downs occur.

If you have further questions, please contact us at Please cite your eBay auction number in the subject line of the e-mail.

Epson Legal Rights Enforcement Team

About Epson

Epson UK Limited. is the UK subsidiary of Japan-based Seiko Epson Corporation, a global technology company at the forefront of technological revolutions in imaging, robotics, precision machinery and electronics. The company develops and manufactures information-related equipment (computers and peripherals, including printers, scanners, projectors, and point of sale systems), under the world-famous EPSON brand, as well as electronic devices (semiconductors, displays, and quartz devices), precision products (watches, plastic corrective lenses, and factory automation equipment) and other products.


About The Epson Ink Jet Printing System

All EPSON Stylus® Color, EPSON Stylus® Photo, PictureMate®, and EPSON Stylus® Pro ink jet printers and all-in-ones feature a unique printing system of core technologies that enable Epson ink jet printers to produce industry-leading color output and true Photo Quality prints. These technologies include use of a Micro Piezo® permanent printhead, engineered to work with a specific ink set and paper types. This combination of technologies delivers beautiful output while also assuring proper functioning of the printer. Epson heavily invests in research and development activities to improve and advance its printer and ink technologies so that its customers achieve superior print quality and reliability from their printers.


About Genuine Epson Ink

Epson ink. Its value is apparent each time you print. Epson has invested significantly in technologies and facilities to give users the best value in digital photographic printing. Industry editors and experts have agreed that Epson’s efforts have paid off. Professional photographers, for instance, prefer Epson printers by a margin of four to one over any other brand.